Internet
and Specialty Publications
Internet
Publications
The All Company's Publishing Division will be inherently
tied to the Company's Internet initiative, both of which
will be headed up by CEO Bill Liblick,
who has held a number of key roles in the publishing industry,
including the successful leadership of a chain of weekly
newspapers.
Mr. Liblick has also developed many key industry relationships,
as well as a 'celebrity status' having appeared on over
300 talk shows and been the subject of a Wall Street Journal
Article and a Dateline NBC feature.
It is currently conceived that the two divisions will collaborate
on developing and marketing related properties, in order
to forge a powerful brick and mortar strategy that will
leverage spiral marketing opportunities, joint sales initiatives
and merchandising which will form the core of our New Media
strategy.
The
Company's initial three websites (AllTalkShows.com,
AllSoapOperas.com,
and AllRealityShows.com)
will all follow a very similar format and will be the one-stop
destination for anyone interested in learning more about
their favorite shows or the industry. The websites will
include the following features:
•
Talk Show/Reality
• Show/Soap Opera related merchandise
• Direct-to-Consumer Goods
• "TV Companion" (Quizzes, Polls, and Promotions)
•
Contests and Promotions
• Chats
• Message Boards
• Video Clips
• Guest Updates and Chats
• Links
• Direct Show Interaction
Specialty
Print Publications Market
The specialty print publications market is currently very
strong, as there are hundreds of magazines devoted to a
narrow subject or targeted at a specific demographic. As
reality-based programming and talk shows have become among
the most popular formats in television history, there will
undoubtedly be a following of people who would be willing
to subscribe to learn more about their favorite television
programs and be updated on upcoming shows.
The Company will also bring to market other special interest
publications which it feels will complement its business
model.
For example, the Company owns the domain names with every
state with the word all_______business, and all_______guide.
The Company believes these can become hot web portals and
also have their own successful special interest publication.
The Company will offer third parties the ability to own
their own franchise or co-venture in the AllCompany network
by acquiring a site or sub-site or publication under the
"All" name.
For example, the Company could franchise out all of the
websites related to All_______Business, such as AllNewYorkBusiness,
AllCaliforniaBusiness, and AllFloridaBusiness. Similarly,
the Company could franchise all of the websites related
to All________Guide, such as AllNewYorkGuide and AllCaliforniaGuide.
These specialty printed publications could be very profitable
in their select market.
